Existing social media sites are "Big Stages" where you're posting in front of a potentially huge audience, especially if you go viral.
WeWrite intends to allow people to collaborate on ideas and stories and worldbuilding with their close confidants on many different Small Stages. The Small Stage could be an individual Page dedicated to one idea, or a collection of pages, or it could be a Community with other trusted collaborators.
The big stage is not for everyone. Not everything should run the risk of going viral. Not everyone should force themselves to be media trained or think like a PR agency. People should be allowed to express themselves in digital speakeasies where their whisperings aren't attacked by the mob.